--- title: Always-On Audiences | Precision Targeting for Greater ROI | Samba --- [Skip to content](https://info.samba.tv/always-on-audiences#main-content) [![Samba Logo 2026_02](https://info.samba.tv/hs-fs/hubfs/Social/Samba%20Logo%202026_02.png?width=6764&height=1144&name=Samba%20Logo%202026_02.png "Samba Logo 2026_02")](https://www.samba.com) [Resources](https://samba.com/insights-resources) [Solutions](https://samba.com/advertisers) [Contact Sales](https://info.samba.tv/samba.tv/business/contact) Always-On Audiences Precision targeting. Premium inventory. No guesswork. [Learn More](https://info.samba.tv/always-on-audiences#rfp-request) Differentiated Data. Less Waste. Greater ROI.    Our PMPs reach the audiences that matter most to your business with speed, precision, and cost-efficiency.  More text. Mare  Gain a competitive edge ![icon1_2-2](https://info.samba.tv/hs-fs/hubfs/icon1_2-2.png?width=70&height=79&name=icon1_2-2.png) 100% Match rate  Inventory is pre-filtered to include only qualified users, removing reliance on DSP matching and eliminating wasted impressions ![](https://info.samba.tv/../../images/placeholders/landscape-placeholder-image.jpg) ![Frame 1171276069](https://info.samba.tv/hs-fs/hubfs/Frame%201171276069.png?width=70&height=79&name=Frame%201171276069.png) Streamlined delivery to move faster From PMP to DSP in 5-7 days, without the guesswork or additional data layering for faster activation in privacy safe environments ![](https://info.samba.tv/../../images/placeholders/landscape-placeholder-image.jpg) ![Frame 1171276071](https://info.samba.tv/hs-fs/hubfs/Frame%201171276071.png?width=70&height=79&name=Frame%201171276071.png) Budget efficiencies to spend smarter Samba’s data is pre-layered onto our PMPs, reducing overall CPM with no additional steps or added data costs. ![](https://info.samba.tv/../../images/placeholders/landscape-placeholder-image.jpg) ![Frame 1171276072](https://info.samba.tv/hs-fs/hubfs/Frame%201171276072.png?width=70&height=79&name=Frame%201171276072.png) Exclusive inventory access Premium publishers outside open auctions, giving you an edge in high-value environments. Activate your segments today   ![PMP image 3](https://info.samba.tv/hubfs/PMP%20image%203.png "PMP image 3") A Smarter Approach Samba Pre-Filtered PMPs use our proprietary TV + web data to identify your ideal customers before bidding begins. By surfacing non-obvious correlations, we help you reach valuable audiences your competitors overlook. Link here How it works  Intelligence That Starts with Our Data Our first-party data spans 1 billion web identities and millions of streaming households, connecting show-level viewership with online behavior. We use AI and machine learning to parse our  unified data and filter it to your target—ready for activation in privacy-safe environments. ![pmp image 4](https://info.samba.tv/hubfs/pmp%20image%204.png "pmp image 4") ![LinkedIn Feed Square](https://info.samba.tv/hs-fs/hubfs/LinkedIn%20Feed%20Square.png?width=2000&height=2000&name=LinkedIn%20Feed%20Square.png "LinkedIn Feed Square") The State of Advertising Webinar: What’s Working, What’s Wasted, and What’s Next **Thursday, August 21, 2025** 11:00 AM - 11:30 AM PT / 2:00 PM - 2:30 PM ET Ad spend is on the rise, with **68% of the top 100 advertisers** increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people? Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's *really* fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics. ### **Key Takeaways:** - Discover the game-changing ad strategies that distinguish industry leaders from their competitors - See where the real ad dollars are flowing and why it matters to your brand - Understand how ad-supported streaming is creating massive new opportunities - Gain a clear picture of how ad impressions are landing across diverse audiences - Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends - And more! Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025!  Ad spend is on the rise, with **68% of the top 100 advertisers** increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people? Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's *really* fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics. ### **Key Takeaways:** - Discover the game-changing ad strategies that distinguish industry leaders from their competitors - See where the real ad dollars are flowing and why it matters to your brand - Understand how ad-supported streaming is creating massive new opportunities - Gain a clear picture of how ad impressions are landing across diverse audiences - Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends - And more! Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025!  Reclaim Control of Your Programmatic Ad Spend Samba Pre-Filtered PMPs bring clarity, control, and conversion to your programmatic buys. Learn more Ready to learn more? Talk to us. Differentiated audiences at the speed your campaigns demand.  [![Samba Logo 2026_01](https://info.samba.tv/hs-fs/hubfs/Logos/Samba%20Logo%202026_01.png?width=6764&height=1144&name=Samba%20Logo%202026_01.png "Samba Logo 2026_01")](http://samba.tv/business) The global leader in AI media intelligence [facebook-f icon](https://www.facebook.com/sambatelevision/) [linkedin-in icon](https://www.linkedin.com/company/free-stream-media-corp-/) [twitter icon](https://x.com/samba_tv) [instagram icon](https://www.instagram.com/sambatv/) Copyright © 2026, Samba TV