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Increase your share of voice this holiday season

Leverage Samba’s first-party TV and Web data to reach high-value consumers before your competitors do

 Samba can provide insights on where you stand against competitors with share of voice, and also provide proprietary data for targeting. Our first party TV+Web Intelligence enables you to engage audiences across their purchase journey in real-time, including uncovering non-obvious correlations.
ex: Bridgerton viewers over-index on interest for purchasing SUVs
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First Party TV+Web Intelligence

Leverage Samba first-party TV data, combined with Samba’s web signals, for a fuller, more accurate view of holiday audiences to target.

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Ads That Fit the Holiday Purchase Cycle

Daily data refreshes reveal where audiences are in their journey, enabling timely targeting as they move from awareness to purchase.

analytics

Increase Share of Voice Amongst Competitors

Samba provides analytics on competitive share of voice, insights you can leverage for competitive conquesting targeting and beyond

Samba Solutions for Holiday Targeting

Example audience segments below

TV+Web Data To Target Individuals

- Cord-cutters + Auto Purchase Web Researchers  

- Exposed to specific TV Ad + Black Friday Deals Web Researchers

TV Consumption / Viewership

- Christmas Shows and Channels

- Holiday Football Viewers

- Light TV Viewers & Cord-cutters

TV Ad Exposure

- Under-exposed

- Over-exposed 

- Competitor-exposed

Web Signals & Contextual

- Christmas Gift Shoppers

- Black Friday Shoppers

- Holiday Traveler Researchers

LinkedIn Feed Square

The State of Advertising Webinar:
What’s Working, What’s Wasted,
and What’s Next

Thursday, August 21, 2025
11:00 AM - 11:30 AM PT / 2:00 PM - 2:30 PM ET

Ad spend is on the rise, with 68% of the top 100 advertisers increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people?

Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's really fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics.

Key Takeaways:

  • Discover the game-changing ad strategies that distinguish industry leaders from their competitors
  • See where the real ad dollars are flowing and why it matters to your brand
  • Understand how ad-supported streaming is creating massive new opportunities
  • Gain a clear picture of how ad impressions are landing across diverse audiences
  • Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends
  • And more!

Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025! 

Ad spend is on the rise, with 68% of the top 100 advertisers increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people?

Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's really fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics.

Key Takeaways:

  • Discover the game-changing ad strategies that distinguish industry leaders from their competitors
  • See where the real ad dollars are flowing and why it matters to your brand
  • Understand how ad-supported streaming is creating massive new opportunities
  • Gain a clear picture of how ad impressions are landing across diverse audiences
  • Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends
  • And more!

Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025! 

Reclaim Control of Your Programmatic
Ad Spend

Samba Pre-Filtered PMPs bring clarity, control, and conversion to your programmatic buys.

Learn more

Example Targeting Use Cases for TV+Web

HolidayShoppers
In-market Gift Buyers

Engage in-market audiences, such as audiences exposed to a TV ad about kids snow ski apparel, and they are also researching the web this week for skiing equipment and ski resorts.

DealHuners
Find Deal Hunters

Engage audiences looking for deals, such as those that have seen a Black Friday TV ad and are also now researching those deals and products on the web.

GiftBuyers
Increase Incremental Reach

Identify target audiences who have not seen your holiday TV ad yet, but they are actively researching on the web for  your product category

TechEnthusiasts
Engage Enthusiasts

Find enthusiasts who watch TV shows or take another action on a TV screen, such as gaming, and target those enthusiasts with your own ads