--- title: Audience Targeting for Holidays 2025 description: Boost your holiday marketing with Samba's TV and web data for precise targeting and competitive insights to maximize your share of voice and ad spend effectiveness. image: https://info.samba.tv/hubfs/Audiences%202025%20Holidays.png --- [Skip to content](https://info.samba.tv/audience-targeting-for-holidays-2025#main-content) [![Samba Logo 2026_02](https://info.samba.tv/hs-fs/hubfs/Social/Samba%20Logo%202026_02.png?width=6764&height=1144&name=Samba%20Logo%202026_02.png "Samba Logo 2026_02")](https://www.samba.com) [Resources](https://samba.com/insights-resources) [Solutions](https://samba.com/advertisers) [Contact Sales](https://info.samba.tv/samba.tv/business/contact) Increase your share of voice this holiday season Leverage Samba’s first-party TV and Web data to reach high-value consumers before your competitors do  Samba can provide**insights on where you stand against competitors** with share of voice, and also provide proprietary data for targeting. Our first party TV+Web Intelligence enables you to **engage audiences across their purchase journey in real-time**, including uncovering non-obvious correlations. ex: Bridgerton viewers over-index on interest for purchasing SUVs ![signal v2](https://info.samba.tv/hubfs/signal%20v2.png "signal v2") ### First Party TV+Web Intelligence Leverage Samba first-party TV data, combined with Samba’s web signals, for a fuller, more accurate view of holiday audiences to target. ![target v2](https://info.samba.tv/hubfs/target%20v2.png "target v2") ### Ads That Fit the Holiday Purchase Cycle Daily data refreshes reveal where audiences are in their journey, enabling timely targeting as they move from awareness to purchase. ![analytics](https://info.samba.tv/hubfs/analytics.png "analytics") ### Increase Share of Voice Amongst Competitors Samba provides analytics on competitive share of voice, insights you can leverage for competitive conquesting targeting and beyond ### Samba Solutions for Holiday Targeting Example audience segments below TV+Web Data To Target Individuals - Cord-cutters + Auto Purchase Web Researchers   - Exposed to specific TV Ad + Black Friday Deals Web Researchers TV Consumption / Viewership - Christmas Shows and Channels - Holiday Football Viewers - Light TV Viewers & Cord-cutters TV Ad Exposure - Under-exposed - Over-exposed  - Competitor-exposed Web Signals & Contextual - Christmas Gift Shoppers - Black Friday Shoppers - Holiday Traveler Researchers ![LinkedIn Feed Square](https://info.samba.tv/hs-fs/hubfs/LinkedIn%20Feed%20Square.png?width=2000&height=2000&name=LinkedIn%20Feed%20Square.png "LinkedIn Feed Square") The State of Advertising Webinar: What’s Working, What’s Wasted, and What’s Next **Thursday, August 21, 2025** 11:00 AM - 11:30 AM PT / 2:00 PM - 2:30 PM ET Ad spend is on the rise, with **68% of the top 100 advertisers** increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people? Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's *really* fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics. ### **Key Takeaways:** - Discover the game-changing ad strategies that distinguish industry leaders from their competitors - See where the real ad dollars are flowing and why it matters to your brand - Understand how ad-supported streaming is creating massive new opportunities - Gain a clear picture of how ad impressions are landing across diverse audiences - Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends - And more! Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025!  Ad spend is on the rise, with **68% of the top 100 advertisers** increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people? Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's *really* fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics. ### **Key Takeaways:** - Discover the game-changing ad strategies that distinguish industry leaders from their competitors - See where the real ad dollars are flowing and why it matters to your brand - Understand how ad-supported streaming is creating massive new opportunities - Gain a clear picture of how ad impressions are landing across diverse audiences - Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends - And more! Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025!  Reclaim Control of Your Programmatic Ad Spend Samba Pre-Filtered PMPs bring clarity, control, and conversion to your programmatic buys. Learn more Example Targeting Use Cases for TV+Web ![HolidayShoppers](https://info.samba.tv/hs-fs/hubfs/HolidayShoppers.png?width=70&height=80&name=HolidayShoppers.png) In-market Gift Buyers Engage in-market audiences, such as audiences exposed to a TV ad about kids snow ski apparel, and they are also researching the web this week for skiing equipment and ski resorts. ![DealHuners](https://info.samba.tv/hs-fs/hubfs/DealHuners.png?width=70&height=80&name=DealHuners.png) Find Deal Hunters Engage audiences looking for deals, such as those that have seen a Black Friday TV ad and are also now researching those deals and products on the web. ![GiftBuyers](https://info.samba.tv/hs-fs/hubfs/GiftBuyers.png?width=70&height=80&name=GiftBuyers.png) Increase Incremental Reach Identify target audiences who have not seen your holiday TV ad yet, but they are actively researching on the web for  your product category ![TechEnthusiasts](https://info.samba.tv/hs-fs/hubfs/TechEnthusiasts.png?width=70&height=80&name=TechEnthusiasts.png) Engage Enthusiasts Find enthusiasts who watch TV shows or take another action on a TV screen, such as gaming, and target those enthusiasts with your own ads [![Samba Logo 2026_01](https://info.samba.tv/hs-fs/hubfs/Logos/Samba%20Logo%202026_01.png?width=6764&height=1144&name=Samba%20Logo%202026_01.png "Samba Logo 2026_01")](http://samba.tv/business) The global leader in AI media intelligence [facebook-f icon](https://www.facebook.com/sambatelevision/) [linkedin-in icon](https://www.linkedin.com/company/free-stream-media-corp-/) [twitter icon](https://x.com/samba_tv) [instagram icon](https://www.instagram.com/sambatv/) Copyright © 2026, Samba TV