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Samba Pre-Filtered PMPs

Precision targeting. Premium inventory. No guesswork.

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Differentiated Data. Less Waste. Greater ROI. 
 
Our PMPs reach the audiences that matter most to your business with speed, precision, and cost-efficiency. 
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A Smarter Approach

Samba Pre-Filtered PMPs use our proprietary TV + web data to identify your ideal customers before bidding begins. By surfacing non-obvious correlations, we help you reach valuable audiences your competitors overlook.

How it works 
Intelligence That Starts with Our Data

Our first-party data spans 1 billion web identities and millions of streaming households, connecting show-level viewership with online behavior. We use AI and machine learning to pare our  unified data and  filtered to your target—ready for activation in privacy-safe environments.

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The State of Advertising Webinar:
What’s Working, What’s Wasted,
and What’s Next

Thursday, August 21, 2025
11:00 AM - 11:30 AM PT / 2:00 PM - 2:30 PM ET

Ad spend is on the rise, with 68% of the top 100 advertisers increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people?

Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's really fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics.

Key Takeaways:

  • Discover the game-changing ad strategies that distinguish industry leaders from their competitors
  • See where the real ad dollars are flowing and why it matters to your brand
  • Understand how ad-supported streaming is creating massive new opportunities
  • Gain a clear picture of how ad impressions are landing across diverse audiences
  • Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends
  • And more!

Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025! 

Ad spend is on the rise, with 68% of the top 100 advertisers increasing their budgets in the first half of 2025. But where is all that money going, and more importantly, is it reaching the right people?

Join Samba's upcoming webinar as we cut through the noise of today’s advertising landscape to reveal which brands are dominating, what’s leading to ad waste, and how to transform your next campaign with winning strategies. We’ll unpack the latest trends and key insights from our State of Advertising report, including the explosion of ad-supported streaming, what's really fueling growth on linear TV, and eye-opening insights into who's actually seeing your ads across demographics.

Key Takeaways:

  • Discover the game-changing ad strategies that distinguish industry leaders from their competitors
  • See where the real ad dollars are flowing and why it matters to your brand
  • Understand how ad-supported streaming is creating massive new opportunities
  • Gain a clear picture of how ad impressions are landing across diverse audiences
  • Get actionable takeaways for transforming your advertising strategy to keep up with the latest trends
  • And more!

Don't miss your chance to get an indepth look at the strategies fueling smarter campaigns in 2025! 

Reclaim Control of Your Programmatic
Ad Spend

Samba Pre-Filtered PMPs bring clarity, control, and conversion to your programmatic buys.

Learn more

What Sets Samba Pre-Filtered PMPs Apart

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100% Match Rate 

Inventory is pre-filtered to include only qualified users, removing reliance on DSP matching and eliminating wasted impressions

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Streamlined delivery to move faster

From PMP to DSP in 5-7 days, without the guesswork or additional data layering for faster activation in privacy safe environments

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Budget efficiencies to spend smarter

Samba’s data is pre-layered onto our PMPs, reducing overall CPM with no additional steps or added data costs.

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Exclusive inventory access

Premium publishers outside open auctions, giving you an edge in high-value environments.

The Outcome

Differentiated Data. Sharper targeting. Lower waste. Greater ROI. All at the speed your campaigns demand.